Project Proposal

A Custom Family Portal &
Admissions Platform

A purpose-built system for The Summit School — owned outright, designed around how your families and admissions team actually work, and built on a modern Laravel foundation.

Prepared for: The Summit School, Edgewater MD From: Wattz Web Design and Marketing Date: June 2026

The Opportunity

Stop renting your most important systems. Own them.

Today, Summit's portal, admissions intake, and family communications live inside an all-in-one platform you license year after year. That bundle is convenient — but it's also a black box: you pay premium recurring fees and still inherit its limitations (as our recent SEO audit showed, even the public-facing basics ship broken). This proposal replaces the pieces that matter most to your day-to-day — the family portal, admissions pipeline, communications, and events & giving — with a custom platform that Summit owns, controls, and can extend forever, while keeping your existing student information system in place.

The core idea

We're not rebuilding a giant CMS. We're building the four systems your staff and families touch every day — tailored exactly to Summit's grades 1–8 program — on a foundation you own, at a fraction of the long-term cost of a licensed platform.

What We're Building

Four modules, one cohesive platform.

1

Family Portal

A secure, login-gated home base for current Summit families.

  • Per-family dashboard & announcements
  • Document sharing (report cards, forms, handbooks)
  • School calendar & event feed
  • Faculty/staff & class directory
  • Online forms with e-signature
  • Role-based access (parent / staff / admin)
2

Admissions & Inquiry Pipeline

From first inquiry to enrolled student — one tracked workflow.

  • Public inquiry & "Request Info" forms
  • Online application with saved progress
  • Status checklists & document uploads
  • Admissions CRM & pipeline view for staff
  • Decision letters & enrollment contracts
  • Enrollment deposits via Stripe
3

Communications

Reach the right families, reliably, on the right channel.

  • Segmented email (by grade, class, role)
  • SMS text messaging via Twilio
  • Emergency / weather alerts
  • Templates & scheduled sends
  • Deliverability setup (SPF / DKIM / DMARC)
  • Send history & open tracking
4

Events & Online Giving

Powering Summit's signature fundraisers and community events.

  • Event pages with registration & ticketing
  • Donation pages (Stallion Fund, capital campaign)
  • Spring Bash, Purse Bingo, Swing for Summit
  • Secure payments via Stripe
  • Receipts & donor records
  • Exportable reporting

How It's Built

A modern, maintainable Laravel foundation.

The platform is built on Laravel — the same battle-tested PHP framework that powers a huge share of education and SaaS products. It's secure, well-documented, and easy to maintain or hand off, so Summit is never locked into a single vendor.

Framework: Laravel UI: Livewire Admin: Filament Payments: Stripe SMS: Twilio CDN/Security: Cloudflare Hosting: Managed VPS

🔒 Built for student-data privacy

Role-based access, audit logging, encryption at rest, and FERPA-conscious handling of minors' records from day one.

♿ Accessible by default

Designed to WCAG 2.1 AA so the portal meets the accessibility standards schools are held to.

🔗 Connects to your SIS

Integrates with your existing student information system for rosters & families — no need to replace what already works.

🧩 Yours to extend

Clean, documented code Summit owns outright. New features can be added anytime, by us or any Laravel developer.

Project Plan

Phased delivery — value in your hands early.

Each phase produces something usable. We start with discovery and the portal foundation, then layer in admissions, communications, and giving, finishing with SIS integration, data migration, and launch hardening.

Phase 0
~2 weeks

Discovery & Architecture

Requirements workshops, SIS discovery (identifying and scoping the integration), data model, brand & UX direction, project plan sign-off.

$2,500
Phase 1
~4 weeks

Family Portal Foundation

Authentication, roles, family accounts, dashboard, document sharing, calendar, directory, and the forms/e-sign engine.

$9,500
Phase 2
~4 weeks

Admissions & Inquiry Pipeline

Inquiry forms, online application, status checklists, admissions CRM, decision letters, and enrollment deposits.

$8,500
Phase 3
~2–3 weeks

Communications

Segmented email, SMS, emergency alerts, templates, scheduling, deliverability configuration, and send reporting.

$5,500
Phase 4
~2–3 weeks

Events & Online Giving

Event registration/ticketing, donation pages, Stripe payments, receipts, donor records, and exportable reports.

$5,500
Phase 5
~3–4 weeks

SIS Integration, Migration & Launch

Connect to Summit's student information system, migrate existing data, security hardening, accessibility audit, staff training, and go-live.

$6,000

Estimated total timeline: ~5 months. Phases can be re-sequenced to match Summit's priorities (e.g. admissions before launch of the next enrollment cycle).

Investment

A one-time build, then a low monthly to keep it running.

Build phaseDeliverableInvestment
Phase 0Discovery & Architecture (incl. SIS scoping)$2,500
Phase 1Family Portal Foundation$9,500
Phase 2Admissions & Inquiry Pipeline$8,500
Phase 3Communications$5,500
Phase 4Events & Online Giving$5,500
Phase 5SIS Integration, Migration & Launch$6,000
One-time buildComplete custom platform, owned by Summit$37,500
OngoingWhat it coversMonthly
Care & Support PlanManaged hosting, security updates, daily backups, monitoring, deliverability upkeep, and a monthly block of support & minor changes.$500/mo

Payment schedule: 30% deposit to begin ($11,250), with the balance billed per phase as each is delivered. The monthly Care & Support Plan begins at launch. SIS integration in Phase 5 is scoped against your specific platform during Phase 0 discovery; if the chosen SIS lacks a usable API, we'll present options before any work begins.

Why Build vs. Keep Renting

You own the asset — and pay less over time.

Licensed platform (today)

  • High recurring annual license, forever
  • Generic templates & vendor limitations
  • You don't own the code or the data layer
  • Features gated behind upsells
  • Changes wait on the vendor's roadmap

Custom platform (proposed)

  • One-time build; Summit owns it outright
  • Designed around Summit's exact workflow
  • Full control of code, data, and design
  • No per-feature upsells
  • Extend or change it anytime

The math

An all-in-one school platform commonly runs $10,000–$25,000+ per year in licensing. At $37,500 to build plus $6,000/yr to maintain, Summit's custom platform typically pays for itself within 2–3 years — and from then on costs a fraction of the rented alternative, while being worth more as an owned asset.

Scope

Clear lines on what's in.

Included

  • All four modules, fully built & branded
  • Responsive design (mobile, tablet, desktop)
  • Accessibility to WCAG 2.1 AA
  • Stripe & Twilio integration
  • SIS integration (one platform)
  • Data migration from current systems
  • Staff training & documentation
  • 30 days of post-launch support

Not included (available separately)

  • Public marketing-site / CMS rebuild
  • Replacing the SIS itself (grades, billing)
  • Native iOS / Android apps
  • Third-party license & gateway fees (Stripe, Twilio, SMS)
  • Ongoing content entry by Summit staff
  • Integrations beyond the one SIS

Next Steps

How we get started.

  1. Review & align — a short call to walk through this proposal and confirm priorities and sequencing.
  2. Identify your SIS — confirm which student information system Summit uses so we can scope the integration precisely.
  3. Sign off & deposit — approve the proposal and 30% deposit to reserve the start date.
  4. Phase 0 kickoff — discovery workshops begin; you'll have a working portal foundation within weeks.